B2B and Industrial

We discover, we uncover. We differentiate and elevate a manufacturer’s brand, products and processes to engage employees, leadership, sales channels, customers and communities.

We Are

  • Specialists in discovering what makes you unique
  • Bringing new thinking
  • Technical experts who inspire
  • Business-focused

We Are Not

  • The shop down the street
  • Recyclers of stale ideas
  • Surface-level advisors
  • Just artists
Talk with Us

Clients we have been proud to work with.


From tanker trailers to valves, port trucks to pumps, components to fire hose nozzles, we have:

Launched a new product AND re-launched the brand. Trained distributors and dealers to recommend our client’s brand over the competition. Inspired (certified) IS employee compliance via gamification. Re-launched a client’s brand and revolutionized its culture. Launched a new product before it was produced by utilizing 3D renderings. Identified and named product differentiation, leveraging their enormous investment in engineering. Re-engaged corporate morale through internal branding. Created a brand story book to preserve the culture as founders retired. Increased sales through promotion that saw 92% channel participation. Promoted an underdog product to prominence.


Saving 35% in budget and increasing sales 15%. 44% in sales increase. 97% compliance. Now reaching 70% market share. Top selling product in segment.         Exec trust from 23 to 92%.         22% inc in flat market. From last place to second in segment.

For these audiences:

  • Leadership
  • Employees
  • Market Segments
  • Trade
  • Distributors, Dealers and Reps
  • Sales and Marketing Team
  • Engineering Team
  • Community
  • Acquisition Team
  • Ownership Group
  • Private Equity

Contact us today & get the ball rolling.

Talk with us

Case Study:

Betts Industries

How can you leverage amazing engineering in an already successful century-old family business?


Case Study:

Capacity Trucks

How can you successfully launch your most critical product before you have produced it?


Case Study:

Freightliner Custom Chassis

How can you revolutionize culture in your company by infusing pride and ownership?


Let's talk about your success.

Talk with us
Thought Leadership

Time stands still for no brand.

Barry LaBov

This article was originally published on Inside Indiana Business. We all need to switch things up once in a while—whether it’s changing the paint color in our living room, trying a new kind of food or rearranging our office. It keeps things interesting. It helps us stay current with the times. It broadens our thinking […]

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