How do you differentiate your customer experience in a sea (or sky) of sameness?
Sentient Jet is the originator of the first jet card. The company has mastered the segment and provides cardholders with a high-touch private aviation experience. However, as that segment has grown, so have its competitors who now occupy that space—some large, but most very small companies. How can the leader and pioneer in a now over-populated segment truly leverage the expertise and extraordinary investment they have made into a sustainable competitive advantage?