News & Insights

A Century-Old Manufacturer Shouldn’t Look or Act Like One

A Century-Old Manufacturer Shouldn’t Look or Act Like One

Many great long-time companies, especially those more than a century old, can realize powerful gains by embarking on a thoughtful effort to revitalize their brands. At one point, many of today’s great companies were young, thriving trendsetters in their industries. They were led by daring people...

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Maintain objectivity when it comes to EV sales

Maintain objectivity when it comes to EV sales

There have been a vast number of automotive technological innovations during the last 20 years.  Technological progress has created an entirely new dealership vocabulary. If you walk into a car dealership and listen to a new-car sales presentation, you’ll probably hear words such as telematics,...

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Super-pleasing wins the day

Super-pleasing wins the day

When someone goes out of their way for you, it makes a big impression…especially if it’s done with no expectation of getting something in return. Companies can have the same impact on customers when they super-please. These acts earn loyalty and have a ripple effect when customers share their...

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Believing is essential in business

Believing is essential in business

If you own a company, you need customers to believe in your brand and your product, or they won’t purchase from you. You need employees to believe in what they’re doing, whether it’s building, designing and engineering something, or providing a service. If you have a customer service department,...

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Success can be your biggest barrier

Success can be your biggest barrier

In our years of helping companies improve their success with their dealers and distributors, it has always been far easier to work with a company that has been in a slump. Their dealer network is begging for attention, new product, new ideas—the company’s employees are starved for fresh thinking,...

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LABOV Developing Training for Carrier Corporation

LABOV Developing Training for Carrier Corporation

FORT WAYNE, July 6, 2018—LABOV Marketing Communications and Training is continuing its series of web-based training modules for Carrier Corporation’s Totaline® aftermarket HVAC/R parts and supplies, and Factory Authorized Parts™. LABOV has been developing modules for the company on a wide range of...

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Specialty Agency Versus AOR

Specialty Agency Versus AOR

When I started out in the marketing business, the goal for ad and marketing agencies was to be the AOR—Agency of Record. Being AOR was the Holy Grail; it was the destination. It meant your company was the one partner the client had, you did it all, and you handled all advertising and marketing for...

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Luxury brands must go beyond the product

Luxury brands must go beyond the product

Back in the day, simply owning a luxury product was enough for the discerning buyer. But as the premium market becomes saturated and luxury customer mindsets shift, it’s become imperative to go beyond the product by differentiating the experience. No longer are aesthetics, self-expression or...

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How gamification is changing the way we learn and engage

How gamification is changing the way we learn and engage

The application of game mechanics can be seen almost everywhere, from earning hotel points and frequent flyer miles to receiving rewards for shopping. But while this type of engagement technique continues to get a lot of attention, it’s actually been around for a long time. Some of you may...

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Maintaining brand relevancy is a continuous journey

Maintaining brand relevancy is a continuous journey

Change keeps life interesting and helps us stay current with the times. It broadens our thinking and allows us to better define ourselves. The same goes for brands. Even the most famous brands in the world periodically change to remain relevant. Look at the logos for companies like Coca-Cola and...

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4 proven strategies for brand engagement

4 proven strategies for brand engagement

Have you ever worked at a company where you felt as though the employees were the last to hear about anything, whether it was new branding, a new product, logo, tagline, ad campaign, etc.? It’s difficult to get on board after the fact and even more challenging to consistently represent the brand...

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LABOV Welcomes Dave Whisler as Accounting Manager

LABOV Welcomes Dave Whisler as Accounting Manager

FORT WAYNE, May 24, 2018—LABOV Marketing Communications and Training hired Dave Whisler as Accounting Manager at its Fort Wayne location. He will oversee the accounting and financial reporting for the company. Dave is a Certified Public Accountant (CPA) with a B.S. degree in Accounting from...

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