News & Insights

Use Fear to Move Forward

Use Fear to Move Forward

There’s a lot in the world today that evokes fear. The world economy, terrorism, superbugs, the environment…the list goes on. But fear serves a purpose. It has a role in our lives and our businesses. In fact, the survival of both depends on it. Fear protects us. It also prompts us to move forward...

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Using design principles to ideate

Using design principles to ideate

“I really need some outside-the-box thinking.” How often have those in business heard this from clients, supervisors and colleagues? Sounds like a good thing, but how easy is it to do? Oftentimes fear gets in the way and the tendency to fall back on a solution that’s already been tested overwhelms...

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No magic bullet to business growth

No magic bullet to business growth

The most successful businesses are continually changing, looking for ways to do things better or smarter, researching ways to improve their products or developing new products to remain competitive. It takes more than a good idea to drive growth, however. There are many principles that can impact...

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Move Beyond Bad

Move Beyond Bad

When something bad happens, the subsequent interactions one has when resolving that unpleasant thing can either make it better or even worse. When you find things like kindness, understanding, helpfulness and “go beyond” attitudes during the ensuing encounters you have, it can create loyalty,...

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LABOV Awards Visual Arts Achievement Scholarships to PFW Students

LABOV Awards Visual Arts Achievement Scholarships to PFW Students

FORT WAYNE, November 16, 2018—Through an endowment established by LABOV Marketing Communications and Training, several Purdue University Fort Wayne students are awarded Visual Arts Achievement Scholarships every year. The merit scholarships are awarded to students majoring in Computer Arts or...

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LABOV Welcomes Colleen Helmken as Account Manager

LABOV Welcomes Colleen Helmken as Account Manager

FORT WAYNE, November 15, 2018—LABOV Marketing Communications and Training hired Colleen Helmken as an Account Manager at its Fort Wayne location. Colleen will collaborate with clients on strategies that advance their businesses and fulfill their goals. She will work closely with the LABOV creative...

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Brand equity is the anchor in the storm

Brand equity is the anchor in the storm

Company acquisitions happen every day. Typically, we only hear about the big ones like Amazon purchasing Whole Foods or AT&T buying Time Warner, but lesser-known companies are bought and sold all the time. As smaller businesses become part of larger holding corporations or investment firms,...

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Tell the story and earn the sale

Tell the story and earn the sale

If a company designs unique details into its products, but no one knows about them, does it really matter? Maybe it does to company leaders and employees, but if customers don’t know about all the things that make a product special, then the impact on sales and loyalty will be diminished. That’s...

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Creating an emotional connection is time worth spending

Creating an emotional connection is time worth spending

If you were ever a fan of the show “Mad Men,” you’ll certainly remember the scene I’m about to describe. It’s perhaps one of the most poignant scenes of the series. Advertising guru Don Draper is masterfully selling a campaign to Kodak for its “wheel” (slide projector). It’s an emotionally charged...

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There’s value in selling value

There’s value in selling value

Selling value often takes more thought and time than just figuring out how many hours it will take to perform a task, putting together an estimate and presenting the cost to a customer. But it’s creativity, expertise and knowledge that are really your greatest assets and differentiators. It’s...

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Brand value goes beyond the logo

Brand value goes beyond the logo

It’s always interesting when a company changes or updates its logo. Sometimes it’s met with applause and other times it ignites debate and disappointment. While logos certainly play an important role in a company’s brand strategy, they aren’t the driving force behind a brand. A brand is a...

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