News & Insights
What sports can teach us about teamwork
As great a player as Michael Jordan was in his prime, he never would have been able to win single-handedly against an entire team of NBA players. He needed his teammates to run plays and work alongside him. Business operates in a similar way. One person creating all the strategies, ideas and...
Focus fully to find clarity
We live in a world full of distractions. Ensuring full focus almost seems like a novel concept; something of bygone days. But it’s still possible, and the results can be astounding. Taking a full focus approach in business can generate clarity, more on-target projects and strategies, and greater...
Why is empathy critical in business?
We’ve all heard the expression, “put yourself in someone else’s shoes” or something close to it. In other words, have empathy. Empathy is defined as the ability to understand and share the feelings of another person. It’s not just something reserved for personal life interactions. In fact, it’s...
Omnichannel strategies effectively reach shoppers
As online shopping increases in popularity, many traditional brick-and-mortar stores have suffered and, in some cases, disappeared. The most successful retailers, however, have learned how to turn the online marketplace to their advantage. This evolution in purchasing behavior has given rise to...
Share your product’s story
There are countless product stories that go untold—innovative features and advantages that remain best-kept secrets among engineers, designers and even sales staff. When customers aren’t aware of the unique things that make a product special, the impact on sales and loyalty is limited. That’s why...
LABOV Promotes Three Staff Members
FORT WAYNE, February 14, 2019—LABOV Marketing Communications and Training has announced the promotion of three of its staff members. Rod Myers has been promoted to Operations Director. Sal Farias has been promoted to Account Supervisor. Marcus McMillen has been promoted to Senior Art Director. “We...
How disruption can get your brand noticed
There’s a lot of noise in the world today. Digital, print, social, mobile—messages are coming at us from all angles, and brands are competing on an increasingly greater scale for consumer attention. So how do you stand out? Some companies are finding success by going against the grain. They’re...
Get creative to combat shorter attention spans
A study by Microsoft revealed the average human attention span has fallen from 12 seconds in 2000 to a mere 8 seconds today. Goldfish, on the other hand, have an average attention span of 9 seconds—granted goldfish don’t have to contend with phones, email and countless other distractions. This...
Invest in the customer experience to survive and thrive
Growing and maintaining loyal customers is more challenging today than ever before. It’s not an impossible task, but it does require companies to focus more on delivering customer experiences that promote satisfaction. It’s the experience with a product and brand that can differentiate it and win...
Use Fear to Move Forward
There’s a lot in the world today that evokes fear. The world economy, terrorism, superbugs, the environment…the list goes on. But fear serves a purpose. It has a role in our lives and our businesses. In fact, the survival of both depends on it. Fear protects us. It also prompts us to move forward...
Using design principles to ideate
“I really need some outside-the-box thinking.” How often have those in business heard this from clients, supervisors and colleagues? Sounds like a good thing, but how easy is it to do? Oftentimes fear gets in the way and the tendency to fall back on a solution that’s already been tested overwhelms...
No magic bullet to business growth
The most successful businesses are continually changing, looking for ways to do things better or smarter, researching ways to improve their products or developing new products to remain competitive. It takes more than a good idea to drive growth, however. There are many principles that can impact...