News & Insights

Protect brands during acquisitions

Protect brands during acquisitions

Company acquisitions happen every day. We usually hear about the big ones, but lesser-known companies are bought and sold all the time. As smaller companies become part of larger holding companies or investment firms, they risk of losing their differentiation, along with their brand equity. With...

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LABOV Honored with Six 2019 American Business Awards

LABOV Honored with Six 2019 American Business Awards

FORT WAYNE, May 13, 2019—LABOV Marketing Communications and Training recently received six American Business Awards, the nation’s premier business awards program. The awards were created in 2002 to honor achievements in a number of categories, including marketing, training, branding and events....

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Match the patterns in business

Match the patterns in business

Have you ever lost your car keys and tried to find them by mentally walking through where you’d been since you last had them? It’s actually an effective method of finding something you’ve lost. A lot of it has to do with how the brain stores and recalls information contextually, or based on the...

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What sports can teach us about teamwork

What sports can teach us about teamwork

As great a player as Michael Jordan was in his prime, he never would have been able to win single-handedly against an entire team of NBA players. He needed his teammates to run plays and work alongside him. Business operates in a similar way. One person creating all the strategies, ideas and...

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Focus fully to find clarity

Focus fully to find clarity

We live in a world full of distractions. Ensuring full focus almost seems like a novel concept; something of bygone days. But it’s still possible, and the results can be astounding. Taking a full focus approach in business can generate clarity, more on-target projects and strategies, and greater...

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Why is empathy critical in business?

Why is empathy critical in business?

We’ve all heard the expression, “put yourself in someone else’s shoes” or something close to it. In other words, have empathy. Empathy is defined as the ability to understand and share the feelings of another person. It’s not just something reserved for personal life interactions. In fact, it’s...

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Omnichannel strategies effectively reach shoppers

Omnichannel strategies effectively reach shoppers

As online shopping increases in popularity, many traditional brick-and-mortar stores have suffered and, in some cases, disappeared. The most successful retailers, however, have learned how to turn the online marketplace to their advantage. This evolution in purchasing behavior has given rise to...

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Share your product’s story

Share your product’s story

There are countless product stories that go untold—innovative features and advantages that remain best-kept secrets among engineers, designers and even sales staff. When customers aren’t aware of the unique things that make a product special, the impact on sales and loyalty is limited. That’s why...

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LABOV Promotes Three Staff Members

LABOV Promotes Three Staff Members

FORT WAYNE, February 14, 2019—LABOV Marketing Communications and Training has announced the promotion of three of its staff members. Rod Myers has been promoted to Operations Director. Sal Farias has been promoted to Account Supervisor. Marcus McMillen has been promoted to Senior Art Director. “We...

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How disruption can get your brand noticed

How disruption can get your brand noticed

There’s a lot of noise in the world today. Digital, print, social, mobile—messages are coming at us from all angles, and brands are competing on an increasingly greater scale for consumer attention. So how do you stand out? Some companies are finding success by going against the grain. They’re...

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Get creative to combat shorter attention spans

Get creative to combat shorter attention spans

A study by Microsoft revealed the average human attention span has fallen from 12 seconds in 2000 to a mere 8 seconds today. Goldfish, on the other hand, have an average attention span of 9 seconds—granted goldfish don’t have to contend with phones, email and countless other distractions. This...

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Invest in the customer experience to survive and thrive

Invest in the customer experience to survive and thrive

Growing and maintaining loyal customers is more challenging today than ever before. It’s not an impossible task, but it does require companies to focus more on delivering customer experiences that promote satisfaction. It’s the experience with a product and brand that can differentiate it and win...

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