News & Insights

LABOV Welcomes Megan Diehm as Account Manager

LABOV Welcomes Megan Diehm as Account Manager

FORT WAYNE, February 5, 2020—LABOV Marketing Communications and Training hired Megan Diehm as an Account Manager at its Fort Wayne location. Megan will work closely with LABOV’s clients on the development of on-target solutions, helping them achieve their goals. She will also work with the LABOV...

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LABOV Promotes Marcus McMillen to Creative Director

LABOV Promotes Marcus McMillen to Creative Director

FORT WAYNE, January 28, 2020—LABOV Marketing Communications and Training recently announced the promotion of Marcus McMillen to Creative Director. He was previously an Art Director with the company. An employee at LABOV for 12 years, McMillen is head of LABOV’s creative department, serves on the...

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Transforming Experience

Transforming Experience

The alphabet soup of C-suite executives includes everything from CEO to CFO, CMO to CIO, COO to CSO and more. There’s one that has grown in popularity over the last decade: CCO or Chief Customer Officer. Consumers base their satisfaction not only on the product they purchase, but also on their...

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Make it personal

Make it personal

We often hear how impersonal the world has become. We text rather than talk. We interact online through social networks instead of in person. However, marketing and training are two areas that are actually trending more toward the personal side. Both have shown the positive results of...

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How you say it makes all the difference

How you say it makes all the difference

The language used to describe a brand is just as important as its visual identity in connecting with audiences and building brand confidence. If you were to see a logo of an apple with a bite taken out of it, you’d know it represented tech giant Apple. What if you were shown a few sentences of...

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Keep it simple

Keep it simple

Anyone who’s ever tried to assemble a piece of furniture has probably experienced the frustration that comes with something that’s made to be as complicated as possible. Conversely, products and services that are simple and easy to use are usually the most valued on the market. Take the simplicity...

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Avoid putting culture on auto-pilot

Avoid putting culture on auto-pilot

Company culture is crucial to employee satisfaction and motivation, as well as to the overall health and success of a business. It’s also one of a company’s greatest challenges. Even when a culture is established, it’s always growing and changing, along with the business. That means continual,...

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To inspire, you must first be inspired

To inspire, you must first be inspired

Most of us have had experiences with uninspired salespeople. Often they seem as if they’d rather be doing just about anything other than what they’re doing at that very moment. It negatively impacts the purchase experience, making customers feel as if they, too, would rather be anywhere other than...

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Service is the new sales

Service is the new sales

The sales department has traditionally been upheld as the most important player in a successful organization. But as the world gets smaller, competition increases and technology advances, the service experience is what’s driving customer satisfaction and loyalty, and ultimately more sales. The...

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Protect brands during acquisitions

Protect brands during acquisitions

Company acquisitions happen every day. We usually hear about the big ones, but lesser-known companies are bought and sold all the time. As smaller companies become part of larger holding companies or investment firms, they risk of losing their differentiation, along with their brand equity. With...

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LABOV Honored with Six 2019 American Business Awards

LABOV Honored with Six 2019 American Business Awards

FORT WAYNE, May 13, 2019—LABOV Marketing Communications and Training recently received six American Business Awards, the nation’s premier business awards program. The awards were created in 2002 to honor achievements in a number of categories, including marketing, training, branding and events....

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Match the patterns in business

Match the patterns in business

Have you ever lost your car keys and tried to find them by mentally walking through where you’d been since you last had them? It’s actually an effective method of finding something you’ve lost. A lot of it has to do with how the brain stores and recalls information contextually, or based on the...

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