FORT WAYNE, November 15, 2018—LABOV Marketing Communications and Training hired Colleen Helmken as an Account Manager at its Fort Wayne location. Colleen will collaborate with clients on strategies that advance their businesses and fulfill their goals. She will work closely with the LABOV creative team on the development of on-target solutions.
Colleen was most recently a Brand Manager for Wyndham hotel group where she managed and coordinated all aspects of brand marketing, executing growth plans for three well-established hotel brands. She served as a brand champion across the organization, defining brand concepts and developing new positioning, visual identity, brand guidelines and more.
“Colleen brings in-depth experience in the area of branding, which is a core focus at LABOV,” said Barry LaBov, President and CEO of LABOV. “Her knowledge will be a great addition to our team and will benefit our clients as they need brand strategies and marketing expertise. We’re excited she’s joined our company.”
LABOV Marketing Communications and Training, founded in 1981, focuses on clients with dealer/distributor/rep networks and multiple locations. These clients come from a variety of industries, including automotive, recreational vehicles, trucking, motorcycles and financial services. The company specializes in comprehensive creative development and production involving a number of disciplines, including interactive, training and print. In addition to its Fort Wayne, Indiana, headquarters, LABOV maintains offices in Indianapolis and Phoenix. Call 260.497.0111 or visit www.labov.com to learn more.