Transforming Experience

Transforming Experience

The alphabet soup of C-suite executives includes everything from CEO to CFO, CMO to CIO, COO to CSO and more. There’s one that has grown in popularity over the last decade: CCO or Chief Customer Officer. Consumers base their satisfaction not only on the product they...
Make it personal

Make it personal

We often hear how impersonal the world has become. We text rather than talk. We interact online through social networks instead of in person. However, marketing and training are two areas that are actually trending more toward the personal side. Both have shown the...
Keep it simple

Keep it simple

Anyone who’s ever tried to assemble a piece of furniture has probably experienced the frustration that comes with something that’s made to be as complicated as possible. Conversely, products and services that are simple and easy to use are usually the most valued on...
To inspire, you must first be inspired

To inspire, you must first be inspired

Most of us have had experiences with uninspired salespeople. Often they seem as if they’d rather be doing just about anything other than what they’re doing at that very moment. It negatively impacts the purchase experience, making customers feel as if they, too, would...
Service is the new sales

Service is the new sales

The sales department has traditionally been upheld as the most important player in a successful organization. But as the world gets smaller, competition increases and technology advances, the service experience is what’s driving customer satisfaction and loyalty, and...
Protect brands during acquisitions

Protect brands during acquisitions

Company acquisitions happen every day. We usually hear about the big ones, but lesser-known companies are bought and sold all the time. As smaller companies become part of larger holding companies or investment firms, they risk of losing their differentiation, along...