Make it personal

Make it personal

We often hear how impersonal the world has become. We text rather than talk. We interact online through social networks instead of in person. However, marketing and training are two areas that are actually trending more toward the personal side. Both have shown the...
How you say it makes all the difference

How you say it makes all the difference

The language used to describe a brand is just as important as its visual identity in connecting with audiences and building brand confidence. If you were to see a logo of an apple with a bite taken out of it, you’d know it represented tech giant Apple. What if you...
Avoid putting culture on auto-pilot

Avoid putting culture on auto-pilot

Company culture is crucial to employee satisfaction and motivation, as well as to the overall health and success of a business. It’s also one of a company’s greatest challenges. Even when a culture is established, it’s always growing and changing, along with the...
Share your product’s story

Share your product’s story

There are countless product stories that go untold—innovative features and advantages that remain best-kept secrets among engineers, designers and even sales staff. When customers aren’t aware of the unique things that make a product special, the impact on sales and...