To inspire, you must first be inspired

To inspire, you must first be inspired

Most of us have had experiences with uninspired salespeople. Often they seem as if they’d rather be doing just about anything other than what they’re doing at that very moment. It negatively impacts the purchase experience, making customers feel as if they, too, would...
Service is the new sales

Service is the new sales

The sales department has traditionally been upheld as the most important player in a successful organization. But as the world gets smaller, competition increases and technology advances, the service experience is what’s driving customer satisfaction and loyalty, and...
Protect brands during acquisitions

Protect brands during acquisitions

Company acquisitions happen every day. We usually hear about the big ones, but lesser-known companies are bought and sold all the time. As smaller companies become part of larger holding companies or investment firms, they risk of losing their differentiation, along...
LABOV Honored with Six 2019 American Business Awards

LABOV Honored with Six 2019 American Business Awards

FORT WAYNE, May 13, 2019—LABOV Marketing Communications and Training recently received six American Business Awards, the nation’s premier business awards program. The awards were created in 2002 to honor achievements in a number of categories, including marketing,...
Match the patterns in business

Match the patterns in business

Have you ever lost your car keys and tried to find them by mentally walking through where you’d been since you last had them? It’s actually an effective method of finding something you’ve lost. A lot of it has to do with how the brain stores and recalls information...