Transforming Experience

Transforming Experience

The alphabet soup of C-suite executives includes everything from CEO to CFO, CMO to CIO, COO to CSO and more. There’s one that has grown in popularity over the last decade: CCO or Chief Customer Officer. Consumers base their satisfaction not only on the product they...
Make it personal

Make it personal

We often hear how impersonal the world has become. We text rather than talk. We interact online through social networks instead of in person. However, marketing and training are two areas that are actually trending more toward the personal side. Both have shown the...
How you say it makes all the difference

How you say it makes all the difference

The language used to describe a brand is just as important as its visual identity in connecting with audiences and building brand confidence. If you were to see a logo of an apple with a bite taken out of it, you’d know it represented tech giant Apple. What if you...
Keep it simple

Keep it simple

Anyone who’s ever tried to assemble a piece of furniture has probably experienced the frustration that comes with something that’s made to be as complicated as possible. Conversely, products and services that are simple and easy to use are usually the most valued on...
Avoid putting culture on auto-pilot

Avoid putting culture on auto-pilot

Company culture is crucial to employee satisfaction and motivation, as well as to the overall health and success of a business. It’s also one of a company’s greatest challenges. Even when a culture is established, it’s always growing and changing, along with the...