LABOV Welcomes Megan Diehm as Account Manager

LABOV Welcomes Megan Diehm as Account Manager

FORT WAYNE, February 5, 2020—LABOV Marketing Communications and Training hired Megan Diehm as an Account Manager at its Fort Wayne location. Megan will work closely with LABOV’s clients on the development of on-target solutions, helping them achieve their goals. She...
LABOV Promotes Marcus McMillen to Creative Director

LABOV Promotes Marcus McMillen to Creative Director

FORT WAYNE, January 28, 2020—LABOV Marketing Communications and Training recently announced the promotion of Marcus McMillen to Creative Director. He was previously an Art Director with the company. An employee at LABOV for 12 years, McMillen is head of LABOV’s...
Transforming Experience

Transforming Experience

The alphabet soup of C-suite executives includes everything from CEO to CFO, CMO to CIO, COO to CSO and more. There’s one that has grown in popularity over the last decade: CCO or Chief Customer Officer. Consumers base their satisfaction not only on the product they...
Make it personal

Make it personal

We often hear how impersonal the world has become. We text rather than talk. We interact online through social networks instead of in person. However, marketing and training are two areas that are actually trending more toward the personal side. Both have shown the...
How you say it makes all the difference

How you say it makes all the difference

The language used to describe a brand is just as important as its visual identity in connecting with audiences and building brand confidence. If you were to see a logo of an apple with a bite taken out of it, you’d know it represented tech giant Apple. What if you...