Barry LaBov

Founder, CEO

Clients, friends, employees and strangers plug into Barry for his mind, artistry and energy. He is known as an accessible, brilliant and tireless person. Author of a dozen books, hundreds of songs and thousands of strategic campaigns, he searches for the next inspiring chance to make a real difference.

He is the embodiment of “jamming,” which is a LABOV core value. Reach out to him, and he will receive you warmly and humbly, excited to listen and learn if he can help.

Cathy Schannen

Vice President

Cathy has the “nod” factor. Her unique combination of intellect and experience positions her as the confidante that clients, employees and friends trust. Her input and opinions are valued and sought-after by companies far and wide. With a background and education in fine art, Cathy brings a unique approach and outlook that she uses in creating answers to challenges and opportunities alike.

Turn to her to explore (a LABOV Core Value) what’s possible, what we have successfully done for others and how efficiently our solutions can be implemented for you.

Rod Myers

Operations Director

Rod is a resourceful guy. He uses numbers and relationships to help LABOV run. Daily, his team oversees our workflow to ensure we live up to our core value of rigor. And by treating everyone as part of the team, Rod is the go-to resource, helping our supplier-partners (LABOV does not have vendors—we have supplier partners) do their very best work so LABOV can do the same for our clients.

Marcus McMillen

Creative Director

Marcus is an opener. He opens up new worlds of creativity for every project he tackles, and he opens doors to deeper relationships with clients and supplier-partners. His visual creativity is unique in that it actually has an energy to it, it has meaning that inspires. Marcus plays a leadership role throughout LABOV as he jams and explores his way to producing the best work of his life.

Pete Piekarski

Art Director, Technical Immersion Lead

Pete brings a critical talent to LABOV. He is not only a talented art director, he is our Technical Immersion Lead. Pete’s love of machinery, technology and physics allows us to dig deep into what makes our clients’ products, processes and technologies unique. A core value of ours is exploration; Pete is an explorer.

Sal Farias

Account Supervisor

Sal is all about people and process. He uses his talent to breakdown seemingly complex projects and at the same time forge meaningful, authentic relationships with his team and clients. His aptitude for technology, ranging from apps to artificial intelligence to digital renderings to online training modules, makes him the go-to person for clients to turn to.

Harrison Swift

Account Manager

Tamzen Meyer

Senior Writer

Tamzen is known for her exactitude and accuracy. What makes her so valuable to LABOV is that she combines that rigor with her expertise in dozens of industries to benefit our clients. Whether it’s for an online module, the launch of a new product or an annual report, she pattern matches, to bring our clients fresh, industry-first concepts.

Pat Love

Traffic Manager

Pat is the voice of LABOV to many of our clients who call in. She is also the heart of LABOV. No matter when or what is needed, she will make sure a client is taken care of, personally. She takes that ownership to lead our traffic department every day, ensuring our team has the necessary support to take care of clients and our projects are on-time, every time.

Lori Haney

Accounts Payable/Accounts Receivable

Lori is rigor personified. She makes sure our supplier-partners are paid on-time (or maybe even ahead of time). She and our clients’ procurement professionals have become friends and daily, she keeps the machinery of LABOV running.

Mary Gabbard

Project Manager/Account Analyst

Mary analyzes. She uses her competitive nature to improve the way we work and the way we approach our projects so we can deliver on our promises to clients. No detail is too small or insignificant. Mary will dissect every project to help us be a little better every day.

Lauren De La Cruz

Account Manager

Lauren is artistic and detailed. She has a unique toolkit that she works from. The friendly voice that guides a client through an otherwise complex technology project, she is also the creative mind that sees how to make that project even better.

Greg Phillips

Digital Specialist

Greg formed a business partnership with Derek O’Dell a decade ago that today is still going strong. Greg’s creativity in technology, alongside Derek and Barry LaBov, has led to the development of everything from machine learning, artificial intelligence, augmented reality and virtual reality to immersive distance learning, applications and consumer games.

Derek O’Dell

Digital Specialist

Derek O’Dell and Greg Phillips formed an alliance and later on partnered with Barry LaBov to take technology to places it had never been before. He and his partners today explore technology for industries ranging from automotive, trucking, and pharma to orthopedics and more.