LaBov PB+J

Leadership is not Waiting for Support

22 Jul 2010 12:00:00 GMT

Carol Ann is a friend of mine. She loves golf and had a dream. She wanted Sycamore Hills Golf Club in Fort Wayne, Indiana to host a national golf event. Sounds good, but it means a lot of work for a lot of people.

Geo-engagement to Promote Customer Loyalty

22 Jul 2010 12:00:00 GMT

PepsiCo Inc. has initiated a mobile marketing initiative to help restaurants that sell its products promote customer loyalty.

Changing the Corporate Mindset with Breakthrough Creativity

22 Jul 2010 12:00:00 GMT

What are the secrets to creating innovation in corporate America? Watch this clip from Mike Fowler as he details his insights and shares how he's been successful.

The Best Flogging

14 Jun 2010 12:00:00 GMT

I have a buddy who works in a large corporation where it is difficult, to say the least, to be creative. The internal culture there is a bit stodgy and dark.

Now Behave!

14 Jun 2010 12:00:00 GMT

For most companies that go to market through dealers, sales problems aren’t rooted in a lack of product knowledge…but in poor sales behaviors.

Focus on Your Weaknesses or On Your Strengths

14 Jun 2010 12:00:00 GMT

Mike Fowler tackles the tough question “How do we find fulfillment in our careers?”

Pink Floyd and Company Morale

29 Apr 2010 12:00:00 GMT

In the Pink Floyd biography, Comfortably Numb, there’s a wealth of business nuggets that can be gleaned.

PUMA's "Clever Little Bag"

29 Apr 2010 12:00:00 GMT

As part of PUMA’s PUMA.Safe initiative, the company has introduced its “Clever Little Bag”—a new way of packaging shoes that uses a cardboard structure held in place by a reusable bag. As a result, PUMA is using 8,500 fewer tons of paper per year...

The Value of Testing the Waters

29 Apr 2010 12:00:00 GMT

In marketing, it’s important to be able to act quickly and course correct, and if you dip your toes in the water instead of plunging in head first, you can be faster to the market or quickly kill or modify something that doesn’t work...

Up Your Game to Keep Your Passion

29 Apr 2010 12:00:00 GMT

Marc Lefton, founder and creative director of Adholes.com, shares how he has kept his passion for work alive by looking at what others in his field are doing.

Intensity versus Passion

17 Mar 2010 12:00:00 GMT

Are you intense, or are you passionate? Is there even a difference between the two? There is, and generally it's in the eye of the beholder.

Start from the Heart

17 Mar 2010 12:00:00 GMT

There's a familiar scenario at many companies today. Advertising budgets are slashed, sales are down and there are more new cost-cutting and efficiency initiatives than you can keep track of. All this leads to confusion, low morale and poor results.

Dancing on the Tables

17 Mar 2010 12:00:00 GMT

Fabio Sgaragli of Training Factor shares a great passion, bravery and joy story. Many years ago, he and his 3-person company were tasked with creating a trade show for a new client. For over 200 people. In 10 days. Listen to Fabio tell how he loves a challenge and how this quick-turn event ended with literally dancing on the tables.

Learning Moments

29 Jan 2010 12:00:00 GMT

Next time you’re at a networking event or industry trade show, look around. Who are the most vibrant people in the room? Chances are, they’re the ones who keep learning throughout their lives.

The Right Mix

29 Jan 2010 12:00:00 GMT

Magalogs, a magazine-catalog hybrid also known as catazines, have been around for a while. They’re tailored to the customer’s lifestyle and should foster a sense of community and connection with a brand.

A Focus on Quality

29 Jan 2010 12:00:00 GMT

A few years ago, with our help, Volkswagen launched a comprehensive, aggressive campaign aimed at educating people about how their VW vehicles were designed and manufactured, and how they could get the most out of them as owners.

The Right Ingredients

21 Dec 2009 12:00:00 GMT

You think of PB+J, and you think of a peanut butter and jelly sandwich, right? Well, for us at LaBov and Beyond, PB+J stands for more than just that. It stands for a way to do business. It stands for a state of mind.

Getting from Why to Wow

21 Dec 2009 12:00:00 GMT

How can you expect great growth and customer loyalty for your company if your own employees don’t believe in what you’re doing?

Changing the Channel

21 Dec 2009 12:00:00 GMT

Labov & Beyond focuses specifically on helping companies with sales channels, particularly sales networks, dealers and distributors. Every day, we spend a lot of our time thinking up new approaches to growing sales, increasing market share and motivating and informing dealers.

From Our Family to Yours

21 Dec 2009 12:00:00 GMT

‘Tis the season to reflect and think about the many things we have to be thankful for in our lives, the many gifts we’ve received over these past 12 months. We asked our president and founder, Barry LaBov, to record a brief message of thanks and gratitude to those who mean the most to us.

On the Money

25 Nov 2009 12:00:00 GMT

In his fascinating and highly influential 2003 book, Moneyball, Michael Lewis chronicles Major League Baseball’s remarkable transformation and progression in the area of player stats that best predict a team’s success.

Welcome to the Innovation Department

25 Nov 2009 12:00:00 GMT

I met with a huge multinational company within the past year, and the experience left me thinking quite a bit about how many companies inadvertently stifle fresh thinking.

Do you have energized differentiation?

25 Nov 2009 12:00:00 GMT

If you remember our first issue of PB+J from earlier this year, we shared with you a clip from our interview with John Gerzema, author of the must-read book The Brand Bubble.

A Story Makes It Taste Even Better

21 Oct 2009 12:00:00 GMT

Through a fantastic wine experience company named Destination Cellars, I recently toured the famed Napa and Sonoma wine country of northern California. Not only did I taste some great "cult" wines, but I also learned a secret of their success—one that applies to every company and brand, regardless of industry.

Speed Thrills

21 Oct 2009 12:00:00 GMT

When any of us here at LaBov & Beyond look back at some of the coolest, most exciting things we've had the good fortune of being involved with, we notice that many of them have one thing in common: Time. Or, more accurately, the lack of time.

A Delicious Concept

21 Oct 2009 12:00:00 GMT

You hear "PB+J," and you think of a peanut butter and jelly sandwich. And yet it can be so much more than a childhood favorite that puts a smile on your face. PB+J stands for a way to do business, a way to live your life.

Explain Yourself

30 Jul 2009 12:00:00 GMT

Remember "Field of Dreams"? The recurring line in the movie was "Build it, and he will come." Field of Dreams or "Build it, and they will come" marketing seems to be an approach too many companies take these days.

When More Is Not Enough

30 Jul 2009 12:00:00 GMT

In tough economic times, it is a temptation to scale back, to be fearful, and to be passive. And there are companies that increased their advertising and were successful during those times. But I believe the more accurate interpretation is...

Every Handshake Counts

30 Jul 2009 12:00:00 GMT

How do you treat the people who interact with your organization? Not just customers and clients, either, but everybody. For Jack Pelton, CEO of Cessna Aircraft, it’s simple...

The Joy of Six

17 Jun 2009 12:00:00 GMT

A long time ago here at LaBov and Beyond world headquarters, we had a problem. Things were getting too complicated, what we were doing wasn't as fun, and profits were down. We were busy, but it felt like we were in a constant battle.

What Makes for a Best Day?

17 Jun 2009 12:00:00 GMT

Answering this simple question may have a profound impact on how you operate on each day.

Pay It Forward

17 Jun 2009 12:00:00 GMT

As the founder of adholes, one of the Web’s first true social networking ventures, Marc Lefton put into action a philosophy he’s lived by for a long time: Pay it forward.

Truth above Turbulence

07 May 2009 12:04:40 GMT

The images were unforgettable. The head honchos of Detroit’s Big Three automakers, in front of Congress earlier this year asking for billions of dollars in public bailout funds to help keep their seriously ailing companies on life support.

Go Knock on Opportunity’s Door

07 May 2009 12:00:40 GMT

Oh no, you’re saying to yourself. Another thinly veiled attempt to put a positive spin on our current financial crisis. This is anything but. What it is, instead, is a way to encourage you to see times of financial turmoil as an opportunity.

John Gerzema of Young & Rubicam

07 May 2009 12:00:00 GMT

Author of The Brand Bubble shares his insights into fragile world of overvalued brand values—and how brands can survive it.