What Makes for a Best Day?

Answering this simple question may have a profound impact on how you operate on each day.

Dan Merchant, one of our favorite marketing guys, came to mind here at LaBov & Beyond recently. He's a longtime ad guy—a former CMO. He’s one of those guys where you either love him or you, well, don’t love him (and that's OK with him), because he'll say things that may not go down easily. Honesty is like that sometimes.

We thought of him the other day because one of his brilliant nuggets of wisdom came to mind. It's a two-part nugget, actually. It starts with a question: At its best, on its best day, what does your company do, how does it behave and perform? What makes it a best day?

Allow us to answer the question first: On LaBov & Beyond’s best days, we're brave and passionate. No fear; instead, we’re having lots of fun and generating a ton of exciting, inspirational ideas. And we’re sharing that passion and bravery with our clients. Everyone here loves those days. When we're not that way, when we're fearful or just following orders, it's not any good for anyone.

The second part to this nugget is this: Now that you know how you are on your best day, do what you can to make every day a best day—or, at least come as close to that as you can. That means you have to do things that will allow these days to happen more often, whatever that takes.

Apply that to you and your company.

  1. Determine how you are when you truly are at your best on your best day.
  2. Try to have as many of them as possible.

Could you imagine how your company would be if you had 200 "best days" a year?

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