Newsroom
LaBov & Beyond Creates Training for MINI USA
FORT WAYNE, IND., May 7, 2012—LaBov & Beyond Marketing Communications and Training has completed an online training course for MINI USA. MINI Motoring Advisors and sales managers will use the email selling skills training to help them communicate effectively with customers and increase sales.
>Read more... (.PDF)
Laugh In the Face of Fear
FORT WAYNE, IND., May 4, 2012—As a young small business owner, I felt pressure to succeed or, of course, I’d starve to death along with the others at my company. That’s the way it felt anyway.
Read Barry’s full article in the Greater Fort Wayne Business Weekly here:
>Read more... (LINK)
LaBov & Beyond Helps Reveal the All-New BMW 3 Series
FORT WAYNE, IND., April 16, 2012—LaBov & Beyond Marketing Communications and Training recently completed the product launch of the all-new BMW 3 Series at the U.S. Olympic Training Center in Chula Vista, California. LaBov provided overall program planning and logistics, driving program development and staffing, scriptwriting, product training and facilitation.
>Read more... (.PDF)
Three Common Myths About Entrepreneurs
FORT WAYNE, IND., April 13, 2012—I didn’t mean to do it. It just happened and then I became an entrepreneur. I’ve been viewed as an entrepreneur for 30 years, but honestly, I don’t really get it. Sure, I started a business and then it grew, then I got involved with other businesses. But there was no master plan or childhood dream that inspired me to become a business owner.
>Read more... (LINK)
Sometimes Courage Comes from Saying ‘No’
FORT WAYNE, IND., April 6, 2012 from The Greater Fort Wayne Business Weekly—All of us must make decisions every day. We decide what we are going to eat for breakfast, what we will wear and what tasks will receive our highest priority. Some decisions are easy to make, especially those that result in everyone involved being happy with the outcome. But not every decision has a happy ending for all, and not every decision is easy to make. Some decisions take courage.
>Read more... (LINK)
Freshly Squeezed Entrepreneurs
FORT WAYNE, IND., March 23, 2012—LaBov & Beyond is a proud sponsor of Lemonade Day Fort Wayne. Lemonade Day teaches youth about owning and operating a business in an experiential, fun way via the time-honored tradition of a lemonade stand. Join us on Saturday, May 12, 2012 and support the community’s young entrepreneurs.
>Read more... (LINK) [Registration required to view full article.]
LaBov & Beyond Selected by Audi of America for Training Events
FORT WAYNE, IND., March 12, 2012—LaBov & Beyond Marketing Communications has been chosen by Audi of America to plan and implement the Audi Academy 2012 Launch Training Events for sales and service personnel at Audi dealerships around the country. The program will come to fruition in late summer, with track-based ride-and-drive events taking place in the United States from coast to coast between August and October.
>Read more... (.PDF)
Schneider Comes Home to Manage Sycamore Hills.
FORT WAYNE, IND., March 9, 2012—The Greater Fort Wayne Business Weekly interviewed Eric Schneider and Barry LaBov about Eric’s appointment at Sycamore Hills Golf Club.
>Read more... (LINK) [Registration required to view full article.]
Barry LaBov Published in Jetset Magazine
FORT WAYNE, IND., March 8, 2012—Barry LaBov, president and CEO of LaBov & Beyond Marketing Communications and Training, is writing a regular column for Jetset Magazine. His first article is in the March/April issue, and is available online and at select newsstands today.
>Read more... (.PDF)
LaBov & Beyond Wins Gold Addy Awards in Color Annual Report, Color Brochure, Public Service Non-traditional and Self-promotion Campaign Categories
FORT WAYNE, IND., March 5, 2012—LaBov & Beyond Marketing Communications and Training has received accolades for several projects at this year’s Addy Awards, hosted by the American Advertising Federation of Fort Wayne, The Addys honor the best advertising created and produced by area professionals during 2011.
>Read more... (.PDF)
A Culture of Greatness
FORT WAYNE, IND., February 26, 2012—Barry LaBov discusses Eric Schneider’s appointment as COO and General Manager of Sycamore Hills Golf Club.
>Read more... (LINK)
Local Company Presidents Pick Their Favorite U.S. Leaders.
FORT WAYNE, IND., February 20, 2012—See who Barry LaBov picked here:
>Read more... (LINK)
LaBov & Beyond Helps BMW Launch All-new 3 Series in California
FORT WAYNE, IND., January 27, 2012—LaBov & Beyond Marketing Communications and Training is helping BMW launch its all-new 3 Series in sunny California. The role of the Fort Wayne-based marketing company includes overall program planning and logistics, management of the cars, and two driving activities — a breathtaking scenic drive and an exciting autocross experience.
>Read more... (.PDF)
LaBov & Beyond Hires New Account Coordinator
FORT WAYNE, IND., January 9, 2012—LaBov & Beyond Marketing Communications and Training has hired Chad Reid as an account coordinator. Chad recently graduated from Michigan Technological University with a bachelor’s degree in business administration with a certificate in media development.
>Read more... (.PDF)
LaBov & Beyond, Inc. Adds New Creative Talent to FW Office
FORT WAYNE, IND., November 1, 2011—LaBov & Beyond Marketing Communications and Training, an advertising, marketing and training company based in Fort Wayne, has hired Laurie Perollio-Bullinger as an account manager. She has agency and corporate marketing experience in the telecommunications, health care, publishing, manufacturing and beverage industries.
>Read more... (.PDF)
LaBov & Beyond Hires PR and Graphic Design Pros
FORT WAYNE, IND., September 8, 2011 - LaBov & Beyond Marketing Communications and Training, an advertising, marketing, and training company with its roots in Fort Wayne, recently hired new employees.
>Read more... (.PDF)
LaBov & Beyond, Inc. Expands with Additional Talent
FORT WAYNE, IND., August 9, 2011—LaBov & Beyond Marketing Communications and Training, an advertising, marketing and training company based in Fort Wayne, has hired additional employees.
>Read more... (.PDF)
LaBov & Beyond Wins 11 Awards at the 2010 Addy’s
FORT WAYNE, IND., March 1, 2011—The 2010 Addy® Awards, hosted by AdFed Fort Wayne, were held at the Fort Wayne Museum of Art on February 26, 2011. LaBov & Beyond Marketing Communications earned five Gold and six Silver Addy Awards.
>Read more... (.PDF)
LaBov & Beyond Creates Interactive Training Program to Launch the All-New BMW X3 Compact Crossover SUV
FORT WAYNE, IND., March 1, 2011—LaBov & Beyond Marketing Communications and Training hosted BMW client advisors at a series of ride-and-drive training events in preparation for the launch of the all-new X3 compact crossover SUV. The events took place over a month and a half in Greenville, South Carolina and combined traditional activities with high-tech applications for the iPad mobile digital device.
>Read more... (.PDF)
LaBov & Beyond Marketing Communications Becomes Agency of Record for Fleetwood RV, Inc.
FORT WAYNE, IND., February 15, 2011 — Fleetwood RV, Inc. has selected LaBov & Beyond as its agency of record for marketing and advertising. The Decatur, Indiana-based motor-home manufacturer has a diverse product line of gas- and diesel-powered Class C and Class A vehicles ranging from entry-level to highline luxury motor homes.
>Read more... (.PDF)
LaBov & Beyond Arts Achievement Scholarship Endowment Fund Awarded $1,600 in Scholarships to IPFW Students for 2009-2010 Academic Year
FORT WAYNE, IND., January 17, 2011 — The Indiana University – Purdue University Office of Development recently issued an annual report reviewing the stewardship of the LaBov & Beyond Arts Achievement Scholarship Endowment Fund.
>Read more... (.PDF)
LaBov & Beyond to Begin New Project with Ferrari North America
FORT WAYNE, IND., January 12, 2011 — LaBov & Beyond Marketing Communications and Training has been tapped to lead a new customer relationship management (CRM) training project for Ferrari. The advanced CRM skills and techniques classes will include dealer sales professionals from North and South America. This will be the 9th consecutive year LaBov has provided training for the Italian automaker's North American division. Slated to begin in February, the training will be held across the United States.
>Read more... (.PDF)