LABOV refreshes Weaber Lumber brand and website.


December 21, 2017 // Press Release

FORT WAYNE, December 21, 2017—LABOV Marketing Communications and Training is partnering with Weaber Lumber to refresh the company’s branding, including development of a new logo, updating the website, creating brand guidelines and messaging, and designing support materials such as business cards and stationery.

LABOV began working with Weaber over a year ago, initially developing a full-scale influencer marketing campaign that grew their social media following from 8 to 8,800 in nine months. Weaber Lumber, one of the nation’s leading hardwood manufacturers, produces Weathered Wall Boards for those desiring a rustic designer look in both residential and commercial interior environments. The company also manufactures unfinished and finish coat flooring, sideboards, mouldings and other products.

“Weaber has an incredible heritage of developing inspiring products and constantly innovating technologies and processes in their manufacturing,” stated Barry LaBov, President and CEO of LABOV. “Our team is helping them tell their story through refreshed branding and positioning.”

About LABOV

LABOV Marketing Communications and Training, founded in 1981, focuses on clients with dealer/distributor/rep networks and multiple locations. These clients come from a variety of industries, including automotive, recreational vehicles, trucking, motorcycles and financial services. The company specializes in comprehensive creative development and production involving a number of disciplines, including interactive, training and print. In addition to its Fort Wayne, Indiana, headquarters, LABOV maintains offices in Indianapolis and Phoenix. Call 260.497.0111 or visit www.labov.com to learn more.