Focus fully to find clarity


April 18, 2019 // Thought Leadership

We live in a world full of distractions. Ensuring full focus almost seems like a novel concept; something of bygone days. But it’s still possible, and the results can be astounding. Taking a full focus approach in business can generate clarity, more on-target projects and strategies, and greater creativity.

A way to bring focus to projects is to first make sure all key stakeholders have provided their own focus and direction. Decision-makers needs to be on-board with the rest of the team or there’s the risk of going in the wrong direction. That’s why it’s valuable to spend focused time with everyone in one room and identify desired goals and the plans to reach them.

Full focus also comes from having the right team and keeping it consistent. Choosing the best team with the right combination of skills is critical to any successful project. Consistency brings alignment so the team continues to work toward the same goals.

Collaboration is another way to bring focus to a project. Collaboration can actually be seen as the opposite of focus. Rather than a team focusing from start to finish until a project’s completion, collaboration requires them to stop and bring decision-makers into the process. Insisting on focus time at key points from the people who will ultimately approve the project gives the team an opportunity to make course corrections along the way and keep going in the right direction. Collaboration doesn’t have to be a distraction, but a carefully timed and planned moment of focus that saves time in the end and protects the creativity and execution of a project.

One of the other benefits of a full-focus approach is projects are more likely to continue moving forward and be done by the deadline. When you have the focus of decision-makers, their input can be incorporated along the way. Likewise, a team with full focus will carry a consistent understanding of the project’s goals and ensure they’re met with creativity and inspiration.

Taking a full focus approach to producing work will inevitably yield better results. The creative will be more inspired, the project is more likely to stay on schedule, the direction remains clear and teams stay aligned. Focus takes a little more time and effort from all parties than a more haphazard approach, but in the end, you generate work that is on target the first time, saving you the extra time and effort of having to repeat the process when the end result fails. Full focus is where creativity flourishes and brilliant work is achieved.